Creating your own brand for importing from China makes sense for many small business owners who want a competitive edge in the market. Compared to large multinationals with which they cannot compete on price, creating a brand adds value to the products.
Many companies combine the advantages of low-cost manufacturing in China with creating their own brand to maximize profits. A logo on the product labels and packaging conveys a message to the consumer and adds value, although it is important to note that creating a brand is more complex than just having your own logo.
Manufacturing OEM products in China is a straightforward process, although it is advisable to have the support of a company like Bull Importer, an expert in managing all stages, from supplier selection to production and quality control.
New brands need time and marketing to become recognized. However, we cannot forget that world-renowned brands also started from scratch. Moreover, the trend of European consumers is increasingly leaning towards small brands because they convey more trust and closeness than large ones.
How to Manufacture with Your Own Brand in China
There are different ways to put your own brand on products imported from China.
Printing a Logo
This is the simplest way to import from China with your own brand. In fact, it is a method widely used by companies of all kinds in their merchandising campaigns.
Most Chinese suppliers offer the possibility of printing a logo on their products for a very minimal price difference. The logo can be added as printed, embroidered, or screen-printed, depending on the supporting material. Additionally, labels or packaging with the brand can be added.
Product Packaging
Packaging, boxes, or containers are part of the brand image and are the first impression the consumer receives when they purchase your product.
The packaging can incorporate the brand in different ways. The simplest and least expensive is to print the logo on standard packaging that can usually be acquired in the corporate color.
Another option is to design a custom product container. This option requires packaging experts and, depending on the product to be contained, may require injection molds, so its feasibility must be studied.
Custom Design (OEM)
The acronym OEM (original equipment manufacturer) is used to refer to the private label brands of Chinese manufacturers. These are manufacturers that offer the possibility of producing their designs without any brand so that the importer can customize them with their own corporate identity.
Manufacturing OEM products in China is a straightforward process, although it is advisable to have external support from a company like Bull Importer, an expert in managing all stages, from supplier selection to production and quality control. Good professional advice avoids complications and headaches in creating your own brand for importing from China.
This method is very common, especially since the business model of manufacturing in Asia and selling on marketplaces like Amazon has become popular.
In any case, if you want to create your own brand with long-term potential, it is essential that the importer specifies the product specifications to the manufacturer in great detail: dimensions, colors, materials, components, certification standards, and quality requirements.
Likewise, the logo must be detailed to avoid misunderstandings: Pantone color code or Ral color, position, dimensions, and printing system. Even so, it is advisable to request a sample before starting production.
If you are interested in creating your own brand for importing from China, ask about our stage management service. We offer comprehensive advice tailored to your needs.
