A stainless steel watch with a Japanese mechanism and good design offers a better return on investment and higher profit margins.
For the import of customized watches to be successful, some technical aspects need to be considered when placing the order with the manufacturer. Suppliers expect the buyer to provide a list of all the specifications for the watch: materials, dimensions, colors, and branding. There is no universal standard that defines what good quality is. The overall design, components, materials, and presentation packaging must meet certain conditions to be attractive to the buyer.
Aspects to Consider for the Import of Customized Watches from China
The Material
The watch case is one of the most important indicators of quality. Basically, there are two options: stainless steel or metal alloy, although some models use other materials. Stainless steel is more expensive due to both the material cost and the polishing time required for the case. To create an acceptable medium-quality watch, the material should be steel.
The Dimensions
Depending on the target audience, different diameters can be chosen. However, watches can be made with a standardized size suitable for most users. Another aspect is the thickness of the case. The case must be thick enough to contain the mechanism. If you want to manufacture thin watches, you will need to incorporate a Swiss or Japanese mechanism, as most Chinese mechanisms are thicker. The price difference is minimal, and the watch quality will be much higher.
The Watch Mechanism
The price difference between a Japanese or Swiss mechanism and a Chinese one is small, but there can be a significant difference in quality. Ultimately, the internal mechanism will make the watch a valued piece for the buyer, so it is worth investing in quality machinery.
Customization of the Dial and Strap
The dial, face, or dial of the watch is, along with the strap, the most customizable part of the watch. Different designs, colors, and materials can be used. The brand logo is added to this piece. The cost of printing the logo is low but allows for creating a brand aimed at a medium audience. Creating a brand is much more profitable in the long run than using the supplier’s brand, as it is a good way to add value to the watch and gain an edge over competitors.
As for the strap, materials vary widely, from steel or alloys to leather and synthetic materials. Many materials can be customized with your logo.
The Minimum Order Quantity (MOQ)
The minimum order quantity largely depends on the manufacturer. Some suppliers accept small orders, but it is always advisable to ensure the minimum quantity required for each color or design before signing a commitment. In any case, since it is an inexpensive item, the necessary investment is not high.
Necessary Certifications
As with other imported items, watches must comply with certain regulations. Among others, watches with metal cases, which is the vast majority, must have a RoHS certification
