The optics sector generates 100 billion euros annually, of which 40% comes from sunglasses and frames. In Spain alone, it generated sales exceeding 2 billion euros in 2017. With an eye on achieving higher profit margins, the manufacturing and importation of sunglasses from China has become a lucrative business embraced by both luxury and mid-range brands.Spain is among the top four optics markets in Europe, with growth surpassed only by Germany. The eyewear segment, comprising sunglasses and frames, accounts for one-third of the sector’s value nationally. In our country, more than 22 million sunglasses are sold annually.Importing pre-assembled sunglasses is a profitable venture in a country like Spain, where more than 22 million sunglasses are sold each year. Bull Importer works with suppliers who comply with European regulations regarding ocular safety.
The Business of Sunglasses Importation
Midway between fashion and health, sunglasses have become an everyday item for people of all ages and seasons. Distribution channels have diversified, moving from being sold exclusively in traditional opticians to also being found in pharmacies, large retail chains, corners in shopping malls, fashion and accessory stores, as well as franchises specializing in sunglasses.There are many established brands for decades but with prices not suitable for all budgets. The luxury sector usually manufactures in China and assembles in Spain. However, the mid-range segment has seen the most growth, offering a fashionable product that meets European quality standards and can be acquired at a reasonable price. Nowadays, the trend is to own multiple pairs of sunglasses.The formula for obtaining a profit margin that makes this business model profitable is the importation of pre-assembled sunglasses. There is also the possibility to create a sunglasses brand from scratch. With the right marketing strategy, you can find an interesting niche market, both for distribution and for direct offline and online sales.
Importing Sunglasses with Bull Importer
The Bull Importer team visits the main sectorial fairs to learn about trends in the optical sector and obtain information about manufacturers and suppliers of sunglasses that can offer all the guarantees at advantageous prices. Our suppliers comply with European specifications regarding ocular safety.For sunglasses to have the minimum required quality, they must meet the following conditions:
- CE marking on the temple
- Identification of the manufacturer or distributor in the European Union
- Model reference
- Frame free of sharp edges and with a sturdy structure
- Resistant lenses against breakage, impacts, and heat
- Sun protection filter against UV rays (from 1 to 4)
- Leaflet in the user’s language indicating: name and address of the manufacturer or distributor in the EU, European standard complied with, usage characteristics, warning of risks and usage restrictions, degree of protection, cleaning and maintenance tips
With Bull Importer, you now have the possibility to place your order for sunglasses with the following features, in addition to the requirements mentioned above:
- Polarized lenses
- Four colors per design
- Minimum order of 1,200 units per design, with the possibility to combine four colors
Remember that you can add cases, cloths, cords, and other accessories to your order. Additionally, we can handle the importation of titanium, polycarbonate, and resin frames for prescription lenses.
